DIREKT FZCO is committed to privacy and to transparency in its information practices. This Privacy Policy describes how we collect, use, disclose, and otherwise process the personal information described in this Privacy Policy, as well as the rights and choices individuals have regarding such personal information. This Privacy Policy applies to the extent we process personal data on our own behalf, as a controller or business. This Privacy Policy primarily aims to give you information on how DIREKT collects and processes your Personal Data through your use of our website accessible at https://www.direkt.ae. DIREKT FZCO operates this Website and is therefore the controller of your Personal Data (referred hereafter as either "DIREKT", "we", "us" or "our" in this Privacy Policy). Our business address is Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates with telephone number +971 563 584 795.
This Privacy Policy primarily aims to give you information on how DIREKT collects and processes your Personal Data through your use of our website accessible at https://www.direkt.ae.
DIREKT FZCO operates this Website and is therefore the controller of your Personal Data (referred hereafter as either "DIREKT", "we", "us" or "our" in this Privacy Policy). Our business address is Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates with telephone number +971 563 584 795.
This Privacy Policy applies to our collection, use, disclosure, and processing of personal information related to:
a. The Website that displays or link to this Privacy Policy and our other services, functions, features and technology solutions offered on this Website.
b. Whether former or concurrent paid Subscribers or Guests or any other party provided with temporary access which requires registration and as well any prospective users after ample registration and submission of such personal information for purpose of registration and gaining access to the Website
c. Any other individuals who use our services or view the Website, whose personal information we receive related for purpose of registration and gaining access to the Website, or who otherwise interact or communicate with us related to the Website and its services or our business.
d. Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances. This Privacy Policy is intended to describe our general privacy and data protection practices. Excluded from the coverage of this Privacy Policy are our employees and contractual or special workers.
DIREKT reserves the right to issue supplemental provisions on this Privacy Policy or to amend or revise this current Policy from time to time as the need arises or any changes whether statutory or commercial-wise takes effect.
Primarily, collection of your personal information is premised on your voluntarily providing said information. As a standard, as registration is required and to keep the Website safe from unwarranted use, if you decline to provide certain personal information that is marked mandatory, capability to access the Website or certain sections thereof will be limited or be barred completely; failure to provide such mandatory details will limit our capacity to fully respond to your inquiry or assess the authenticity of your objectives for the use of the Website and to grant you access.
We collect personal information directly from individuals, automatically related to the use of the Website through the User Registration and/or Subscription of Website’s services, and in some cases, from third parties (such as platform providers, payment processors, data providers, and operators of certain third- party services that we use). In some cases (such as may be required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.
Information we collect directly – We collect information that you provide to us when you: create/register a user account with us or subscribe to use the Website features and services; submit to us an inquiry by a webform or otherwise contact us by telephone or email or other means of communication available for use.
The personal information we may collect generally includes:
a. Contact details and profile information such as your name, address, email and other contact information, as well as any personal data you post or submit, such as gender, demographics, preferences, or that other data you otherwise opted to submit to us through your registration.
b. Real estate and property information: information about but not limited to past and present property purchases, sales, leasing and general listings (such as purchase or rent price, address, illustrations such as photos or videos and specific property details) and other information you provide such as real estate searches and preferences, whether you plan on buying or selling or renting real estate and language preferences and other information related to the purchase or sale or leasing of real estate.
c. Payment and purchase information: such in instances of Subscriptions, we may collect purchase and payment information in order to process payments to or from you or to us, such as your credit card number, financial account number, billing address, and other necessary financial account information.
d. Communications and interactions: when you email, call, or otherwise communicate with us, we collect and maintain a record of your contact details, communications and our responses. We also maintain records, communications and information that you provide to us relating to any user technical support requests.
e. Device and browsing information: we indirectly collect information when you visit the Website and use its features and services, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, internet service provider, referring and exiting URLs, operating system and similar device and usage information.
f. Statistics of Usage: we may collect activity information related to your use of the Website, such as information about the searches, properties viewed, features used, items viewed, time spent within the Website. This is for the administrative purposes of enhancing our capabilities and improving the Website’s features.
DIREKT will only use your Personal Data for the purposes stated above for which we collect such data or information, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
In respect of each of the above purposes or manner for which we received or use your Personal Data, we will rely as a standard on the following basis or premises:
a. Consensual Nature - In the event, we have your consent to process your Personal Data for a specific purpose.
b. Regulatory or Statutory requirement - In the event, we need to process your Personal Data to comply with our legal or regulatory obligations.
c. Contractual Condition – In the event, we need to process your Personal Data to meet certain contractual obligations to us and you (for instance, to provide you access to the Website by User Registration and issuing a User Account).
d. Judicial in Nature - In the event, we need to process your Personal Data in accordance with a lawful order from the state judiciary. Includes necessary disclosure of such information is complying to said Order.
DIREKT requires all Subscribers, Users or Guest who may receive or be acquainted of another’s Personal Data through the use of the Website and upon transacting with such party with regards to any listing or direct party queries, to exercise personal diligence and security measures to adequately protect such information, whether your own or the other party, consistent with our policies and any data security obligations applicable to us.
We do not allow our third-party service providers who may at any time be made to process your Personal Data on our behalf to use such information or data for their own purposes or gain and only restrict their permission or scope to process your Personal Data for the specified purposes or objectives in accordance with our instructions and policies.
Technical Service providers which are necessary for the operation of the Website such as IT, system administration services or marketing services may have access to your Personal Data as a result.
Professional advisers such as our lawyers, bankers, auditors, insurers and other professionals may require certain or proportional access to your Personal Data on the performance of their duties towards us.
Public/ Governmental authorities may require us to disclose user data to them under certain circumstances, where required by law or by a lawful order.
DIREKT is committed to taking into effect appropriate security measures to prevent your Personal Data from being lost or altered or leaked and/or to be used or accessed in an unauthorized or deceitful manner.
We assure that limitation is placed to as whom may have access to your Personal Data on a daily or ordinary sense such as to specific employees and other staff who have such job requirement and scope of work that needs reasonable access to your Personal Data. All such employees or staff are made or subjected to a contractual duty of confidentiality.
We will only retain your Personal Data for as long as we reasonably need to use it for the purposes set out in this Privacy Policy, for the standard period of retention of any documents or information as provided under law or specific compliance to any rules and regulation including any audit requisites or retention of any information for audit purposes.
Under some circumstances or extended period of time, we may redact certain information for statistical purposes and/or make anonymous your Personal Data so that it can no longer be directly associated with you.
If you would like to suggest, comment or a complaint regarding this Privacy Policy or our practices in relation to your Personal Data, please contact us. We will reply to your complaint as soon as we can.Please contact customercare@direkt.ae
The Website is not intended to be used by underage individuals or minors and any individual having no legal capacity to enter into a contract, however, we do not actively monitor the age of any users, so that, if you become aware that a minor or incapacitated has been using the Website in breach of this condition, please contact us and we will make the necessary investigation and measures to rectify or cease such breach.
You can opt out for this feature, as applicable in Websites features at any time by logging in to the Website and checking or unchecking relevant boxes to adjust your preferences, or by following the "Unsubscribe" link included at the bottom of any notification email you may receive from us.
1. All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties
2. https://www.direkt.ae will not pass any debit/credit card details to third parties
3. https://www.direkt.ae takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However,https://www.direkt.ae cannot guarantee the security of any information that is disclosed online
4. The https://www.direkt.ae is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply You should contact these entities directly if you have any questions about their use of the information that they collect.
5. The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers’ are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted
We reserve the right to update this Privacy Policy at any given time whether with or without notice to you.
However, when we update this Privacy Policy, we will publish such in the specific Website page or link to bear the text of the revised Privacy Policy and we may also, on our discretion disseminate said revised Privacy Policy by email notifications. The Revised Privacy Policy will be effective immediately once published in the Website.
We reserve the right to seek from all users to confirm and declare acceptance of the revised Privacy Policy subject to their user registration or subscription.
We provide several ways for you to exercise certain privacy choices regarding your personal information processed by us, as described in this section. We are committed to respecting the privacy rights of individuals under all circumstances.
Marketing as may be applicable now or in the future, Users may opt or decline from receiving marketing-related notifications from us.
User Cookies preferences for most types of cookies (other than those that are necessary) for the use or while on access of the Websites.
Deactivation of User Account at any time by contacting us. DIREKT reserves the right to deactivate dormant accounts on its sole discretion.
How to contact us
You can contact us by emailing: customercare@direkt.ae.