Privacy Policy

DIREKT FZCO is committed to privacy and to transparency in its information practices. This Privacy Policy describes how we collect, use, disclose, and otherwise process the personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information.

This Policy applies to the extent we process personal data on our own behalf, as a controller or business. It primarily aims to give you information on how DIREKT FZCO (the data controller, referred to as "DIREKT", "we", "us" or "our") collects and processes your Personal Data through your use of our website accessible at https://www.direkt.ae.

Business Address: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, UAE.
Telephone: +971 563 584 795

Scope of this Privacy Policy

This Privacy Policy applies to our collection, use, disclosure, and processing of personal information related to:

  • The Website that displays or links to this Policy and our other services, functions, features, and technology solutions offered.
  • Former or concurrent paid Subscribers or Guests or any other party provided with temporary access which requires registration, including prospective users after submission of personal information for registration.
  • Any other individuals who use our services or view the Website, whose personal information we receive related to registration and gaining access, or who otherwise interact or communicate with us.

Our collection, use, disclosure, and processing of personal information will vary depending upon the circumstances. Excluded from the coverage are our employees and contractual or special workers.

DIREKT reserves the right to issue supplemental provisions or to amend or revise this current Policy from time to time as the need arises.

Collection of Personal Information

Collection is primarily premised on your voluntary providing said information. If you decline to provide certain mandatory personal information, capability to access the Website or certain sections thereof will be limited or barred completely.

We collect information directly from individuals, automatically (via registration/subscriptions), and in some cases, from third parties (e.g., payment processors). We may ask for your consent prior to collecting or using certain personal information.

Information We Collect Directly:

We collect information that you provide when you create an account, subscribe to services, or contact us. This generally includes:

  • Contact & Profile Information: Name, address, email, contact information, gender, demographics, preferences, or other data you opted to submit.
  • Real Estate & Property Information: Past and present property purchases, sales, leasing, and general listings (price, address, photos/videos, specific details), search preferences, and intent (buying/selling/renting).
  • Payment & Purchase Information: For Subscriptions, we collect credit card number, financial account number, billing address, and other necessary financial account information.
  • Communications & Interactions: A record of your contact details, communications, and our responses when you email, call, or communicate with us, including technical support requests.
  • Device & Browsing Information (Indirectly): IP address, general location, domain name, page views, date/time stamp, browser/device type, device ID, ISP, referring/exiting URLs, operating system, and similar usage information.
  • Statistics of Usage: Activity information related to your use, such as searches, properties viewed, features used, and time spent, for administrative and improvement purposes.

Use of Your Personal Data

DIREKT will only use your Personal Data for the stated purposes for which we collect such data, or for a compatible reason, unless otherwise required by law.

Basis' for Processing Your Personal Data:

  • Consensual Nature: Where we have your consent to process your Personal Data for a specific purpose.
  • Regulatory or Statutory Requirement: Where we need to process your Personal Data to comply with our legal or regulatory obligations.
  • Contractual Condition: Where we need to process your Personal Data to meet contractual obligations to us and you (e.g., to provide user account access).
  • Judicial in Nature: Where we need to process or disclose your Personal Data in accordance with a lawful Order from the state judiciary.

Keeping and Securing Your Personal Data

DIREKT is committed to taking appropriate security measures to prevent your Personal Data from being lost, altered, leaked, or accessed in an unauthorized or deceitful manner.

Limitation is placed on access to your Personal Data: only specific employees and staff whose job requirement and scope of work needs reasonable access are permitted. All such employees or staff are subjected to a contractual duty of confidentiality.

Tenure of Your Personal Data with Us

We will only retain your Personal Data for as long as we reasonably need to use it for the purposes set out in this Policy, or for the standard period of retention required by law, regulation, or audit requisites.

Under certain circumstances, we may redact or anonymize your Personal Data for statistical purposes so that it can no longer be directly associated with you.

User Rights and Choices

We are committed to respecting the privacy rights of individuals. We provide several ways for you to exercise certain privacy choices:

  • Marketing: Users may opt or decline from receiving marketing-related notifications from us.
  • Cookies Preferences: Most non-necessary cookies can be managed via preferences while accessing the Website.
  • Account Deactivation: You may deactivate your User Account at any time by contacting us. DIREKT reserves the right to deactivate dormant accounts.

Important Financial & Site Clauses

  • 1. All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
  • 2.https://www.direkt.ae will not pass any debit/credit card details to third parties.
  • 3. DIREKT takes appropriate steps to ensure data privacy and security (hardware/software methodologies). However, security of information disclosed online cannot be guaranteed.
  • 4. DIREKT is not responsible for the privacy policies of linked third-party websites. Different rules may apply; you should contact those entities directly.
  • 5. The Website Policies and Terms & Conditions may be changed or updated occasionally. Customers are encouraged to frequently visit these sections.

Contact, Complaints, and Policy Revisions

Complaints and Suggestions:

If you would like to suggest, comment, or file a complaint regarding this Privacy Policy or our practices, please contact us by emailing: customercare@direkt.ae. We will reply to your complaint as soon as possible.

Under Legal Age or Minors:

The Website is not intended to be used by underage individuals or minors and any individual having no legal capacity to enter into a contract. If you become aware that a minor has been using the Website in breach of this condition, please contact us immediately.

Revision or Amendments to this Privacy Policy:

We reserve the right to update this Policy at any given time. When we update it, we will publish the revised Policy on the Website and may also disseminate it by email. The Revised Policy will be effective immediately once published. We reserve the right to seek confirmation and declare acceptance of the revised Policy subject to user registration or subscription.

Chain Communications and Notifications:

You can opt out of this feature by logging in to the Website and checking or unchecking relevant boxes to adjust your preferences, or by following the "Unsubscribe" link included at the bottom of any notification email you may receive from us.